Imagine knowing what people are looking for whether it be a new home, planning for a wedding, buying a new car, changing careers, shopping for insurance, planning a vacation, or planning to go back to school. By studying browsing behaviors from one of the largest consumer behavior panels in the world, we are able to find common patterns of behavior BEFORE people make a purchase or go back to school.
These behavior patterns or profiles provide us with templates to replicate and target similar behavior across the web. With advances in data segments, data management platforms (DMP), and advertising engagement, we are able to use data effectively with the right people at the right time.